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PERSONAL BRANDING ADVISORY

We unlock ambition.

We help high-achieving women — and the organisations that employ them — turn expertise and credibility into visibility, career progression and business growth. 

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TRUSTED BY

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ICDBM

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HOW WE WORK WITH YOU

Three ways in. One outcome: you, positioned for the opportunities you actually want.

01 

For Individuals​​

One-to-one personal brand coaching for career progression, career transition and unlocking business growth.​​​​​​​​​

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Academics on the path to professor · Academics on the path to leadership · NHS consultants building private practice · Lawyers seeking promotion to partner · Corporate employees scaling leadership · Female founders ·

Women in business · Women scaling businesses

02

For Organisations ​​​

Workshops, keynotes and pop-up on-site coaching that raise the visibility of your women leaders.

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Law firms · Professional bodies · HR, DEI and L&D teams · Networks · Conferences · Teams · Retained in-house coaching · Retained training provider · Advisory support for increasing visibility of women in leadership · Advisory support for Talent acquisition

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03

For Universities ​​

Workshops, coaching and advisory that builds academic personal brands and builds value propositions for your faculty, institution and beyond. 

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Academics on the path to Professor · Academic founders building visibility · Academics on the path to leadership ·  Faculties sharpening their value proposition · Leadership boards attracting talent · Academic founders sharpening their value proposition · Universities growing their presence · Academic talent attraction & search services.

"Thanks to Sam I now appreciate my personal and professional value and have a clear path forward in what I want to achieve professionally. Sam has helped me secure a promotion to a more senior role."

Jo, Corporate Leader & Non-Executive Director

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Dr Sam Lynch, Founder

Dr Sam Lynch is the founder of Work Smarter, an advisory practice that supports high-achieving women. Her clients include corporate career women, female founders women in professional and chartered careers such as academia, health & medicine and the law. We deliver keynotes, workshops, career coaching and business coaching.​

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​Sam has spent two decades across corporate marketing, academia and business innovation. 

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Ready to be seen for the value you already bring?

Many clients fund 1:1 career coaching through their employer or university.

Ask us how.

INSIGHTS 

Ideas for working smarter...

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